Your Company NameDIGITAL GROWTH PARTNER
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GOOGLE ADS / PPC

Reach high-intent customers at the right moment.

A focused paid search program can connect your offering with people who are actively looking for it.

OUR APPROACH

Campaigns built around useful actions.

We plan account structure, targeting, messaging and measurement together. Regular reviews help make better use of the available budget.

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WHAT WE COVER
  • Search and display campaigns
  • Keyword research and search terms
  • Ad copy and landing page alignment
  • Conversion tracking
CAMPAIGN SUPPORT

Improve the campaign over time.

Paid advertising is an ongoing process of testing and refinement.

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  • Remarketing where appropriate
  • Audience and location targeting
  • Budget and bid reviews
  • Performance reporting and optimization
WORKING TOGETHER

A clear process and useful reporting

Discover

Align on audience, goals and existing assets.

Execute

Build the agreed plan and review progress.

Improve

Use results to set sensible next steps.

START A CONVERSATION

Let’s discuss what your business needs

Tell us where you want to grow. We’ll suggest a practical starting point.

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SCOPE IN PRACTICE

What the work can include

A proposal selects the right activities for your situation. These examples explain the work behind the service.

01

Plan the account

Agree on locations, service priorities, budget boundaries and the actions that should count as a lead.

02

Build relevant campaigns

Organize keyword themes, write ads that match the offer and connect each ad to a useful landing page.

03

Measure enquiries

Set up conversion events where possible and check that forms, calls or other actions are being recorded correctly.

04

Review and refine

Inspect search terms, placements, costs and lead quality; adjust targeting, copy and budgets with a documented reason.

POSSIBLE DELIVERABLES

Know what is being delivered

The exact deliverables, timeline, responsibilities and reporting frequency are confirmed in your proposal. We do not promise a fixed outcome before reviewing your situation.

Discuss your project
  • Campaign structure and keyword themes
  • Ad copy and landing page recommendations
  • Conversion tracking plan
  • Periodic performance summary with spend, leads and next actions when data is available
SERVICE QUESTIONS

Questions before you begin

Is the ad budget included in the management fee?

Usually the media budget and management work are separate items. Your proposal should state both clearly.

Can you run ads before the website is ready?

Ads can be planned early, but a relevant working landing page and a way to measure enquiries should be in place before launch.